Director of Demand Generation
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QohashData security
Multiple regions (North America, Europe, and MENA)Full-TimeDirector
Salary not disclosed
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Job Details
- Languages
- Full professional bilingualism in English and French, written and spoken
- Experience
- 8+ years of demand generation experience
- Required Skills
- Artificial IntelligenceCybersecuritySEOCRMHubSpot
Requirements
- 8+ years of demand generation experience in a B2B SaaS environment, with a track record of directly building pipeline
- Proven experience building ABM programs and multi-channel paid acquisition strategies using AI systems, including LinkedIn Ads, targeting enterprise or mid-market accounts
- Fluency in marketing analytics: pipeline attribution, CAC, MQL/SQL/opportunity conversion, pipeline-to-spend
- Hands-on experience with HubSpot or a comparable CRM/MAP platform
- Experience owning website and SEO as demand capture channels, including AI search visibility considerations
- A strong alignment with our core values and high-velocity company experience
- Bachelor's or Master's degree in Marketing, Communications, or equivalent professional experience
- Experience in cybersecurity or adjacent enterprise security markets
- Experience in leveraging AI tools to enhance productivity and streamline workflows
- Experience working in a startup environment
- Experience marketing to security, IT, or data governance personas
Responsibilities
- Build and maintain a named-account event engine that produces an ICP-qualified pipeline in collaboration with the Marketing Manager.
- Design and execute a demand engine beyond events, including an ABM strategy that targets and converts priority accounts across the full buying committee.
- Own demand capture on Qohash’s owned channels: website conversion optimization, SEO strategy, and visibility in AI-powered search experiences.
- Build and manage a multi-channel paid acquisition strategy across LinkedIn and other relevant platforms, using AI-powered tools to improve targeting, personalization, spend efficiency, and optimize pipeline quality and CAC.
- Operate as a metrics-first function from day one: build and maintain a live performance dashboard tracking MQLs, SQLs, opportunities, pipeline, win rate, CAC, and pipeline-to-spend ratio.
- Leverage AI tools to automate reporting, surface insights, and continuously optimize campaign performance.
- Partner tightly with Sales to align on ICP, pipeline coverage targets, and feedback loops that continuously sharpen targeting and messaging across multiple regions (North America, Europe, and MENA).
- Provide clear, data-backed visibility into marketing’s contribution to revenue.
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