Digital Marketing Specialist

Latin America, U.S. Eastern business hoursContractMiddle
Salary900 - 1,500 USD per month
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Job Details

Languages
English-fluent
Experience
3 years of expertise
Required Skills
Google AnalyticsRESTful APIsHubSpot

Requirements

  • 3 years of expertise in HubSpot (Marketing, Sales, Service, and Operations Hubs)
  • HubSpot certifications required or must be obtained
  • Proven experience building complex workflows, automations, and lifecycle logic
  • Experience implementing integrations via Zapier and APIs/webhooks
  • Hands-on experience managing paid media across Google, Microsoft/Bing, LinkedIn, and Meta platforms
  • Google Ads certification required
  • Solid understanding of conversion tracking, attribution models, and CRM reporting
  • Experience with Google Tag Manager, Google Analytics 4, and call tracking tools
  • High attention to detail for QA, documentation, and data integrity
  • Hands-on, execution-focused role requiring direct platform and campaign management

Responsibilities

  • Serve as the HubSpot platform specialist across Marketing, Sales, Service, and Operations Hubs
  • Build, test, document, and optimize complex workflows, automations, lead scoring, and lifecycle processes
  • Manage HubSpot data, including imports, hygiene, deduplication, custom properties, and migrations
  • Implement and maintain integrations using Zapier, native connectors, and API/webhooks
  • Create and optimize forms, landing pages, chatbots, custom reports, and dashboards
  • Execute and optimize paid media campaigns across Google Ads, Microsoft/Bing Ads, LinkedIn Ads, and Meta Ads (as needed)
  • Manage campaign structure, keyword research, audience building, ad copywriting, testing, bid strategies, budgets, and ongoing optimization
  • Implement and maintain tracking and analytics using Google Tag Manager and Google Analytics 4
  • Ensure accurate conversion tracking, UTM governance, call tracking integration, and CRM-based closed-loop reporting
  • Work within established attribution frameworks and clearly document optimization decisions
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900 - 1,500 USD per month
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