Digital Marketing Specialist
Latin America, U.S. Eastern business hoursContractMiddle
Salary900 - 1,500 USD per month
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Job Details
- Languages
- English-fluent
- Experience
- 3 years of expertise
- Required Skills
- Google AnalyticsRESTful APIsHubSpot
Requirements
- 3 years of expertise in HubSpot (Marketing, Sales, Service, and Operations Hubs)
- HubSpot certifications required or must be obtained
- Proven experience building complex workflows, automations, and lifecycle logic
- Experience implementing integrations via Zapier and APIs/webhooks
- Hands-on experience managing paid media across Google, Microsoft/Bing, LinkedIn, and Meta platforms
- Google Ads certification required
- Solid understanding of conversion tracking, attribution models, and CRM reporting
- Experience with Google Tag Manager, Google Analytics 4, and call tracking tools
- High attention to detail for QA, documentation, and data integrity
- Hands-on, execution-focused role requiring direct platform and campaign management
Responsibilities
- Serve as the HubSpot platform specialist across Marketing, Sales, Service, and Operations Hubs
- Build, test, document, and optimize complex workflows, automations, lead scoring, and lifecycle processes
- Manage HubSpot data, including imports, hygiene, deduplication, custom properties, and migrations
- Implement and maintain integrations using Zapier, native connectors, and API/webhooks
- Create and optimize forms, landing pages, chatbots, custom reports, and dashboards
- Execute and optimize paid media campaigns across Google Ads, Microsoft/Bing Ads, LinkedIn Ads, and Meta Ads (as needed)
- Manage campaign structure, keyword research, audience building, ad copywriting, testing, bid strategies, budgets, and ongoing optimization
- Implement and maintain tracking and analytics using Google Tag Manager and Google Analytics 4
- Ensure accurate conversion tracking, UTM governance, call tracking integration, and CRM-based closed-loop reporting
- Work within established attribution frameworks and clearly document optimization decisions
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