Director, Demand Generation
H
Herself HealthHealthcare
Remote US, Minneapolis-St. Paul, MN preferred
While candidates located in Minnesota are strongly preferred, we welcome applications from individuals who are legally authorized to work in the United States.Full-TimeDirector
Salary155,000 - 210,000 USD per year
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Job Details
- Experience
- 7-10 years in demand generation or performance marketing
- Required Skills
- Salesforce
Requirements
- 7-10 years in demand generation or performance marketing, with demonstrated ownership of full-funnel paid media programs
- Extensive experience with Salesforce
- Proven experience managing significant paid media budgets across Google, Meta, Direct Mail, and other online and offline channels.
- Hands-on proficiency with campaign tracking, attribution tools, and marketing analytics
- Strong analytical skills and comfort presenting performance data and strategic recommendations to senior leadership.
- Demonstrated experience using Salesforce Marketing Cloud.
- Track record of building or rebuilding demand engines, not just managing steady-state programs
- Experience in healthcare, health tech, or a highly regulated consumer category strongly preferred
Responsibilities
- Oversee the full-funnel demand generation and paid media strategy, owning CAC, lead volume, and lead quality targets across all paid channels.
- Efficiently manage and deploy marketing dollars to deliver on new patient visit goals, shifting our channel mix from a lower-funnel-heavy model toward a more balanced push-pull engine.
- Execute a rigorous test-and-learn approach across creative, audience, channel, and offer variables.
- Build and manage campaign tracking and attribution infrastructure to establish true channel-level ROI visibility and enable data-driven optimization.
- Own CAC, lead volume, lead quality, and funnel conversion metrics across all paid channels, with the ability to connect top-of-funnel performance to downstream patient conversion and retention outcomes.
- Partner cross-functionally with Brand, Operations, IT, Sales, and clinical teams to ensure demand converts efficiently into new patients.
- Contribute a data-driven POV to the broader growth leadership team, educating stakeholders on channel dynamics, attribution tradeoffs, and optimization priorities.
- Manage agency and vendor relationships across paid media, direct mail, and marketing technology.
- Serve as the internal subject matter expert on performance marketing, translating complex channel dynamics into clear strategic recommendations for senior leadership.
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