Regional Marketing Manager IPBS

primexbtMulti-asset crypto and CFD trading

Remote, Deep familiarity with at least two IPBS markets—India is non-negotiable; Pakistan, Bangladesh or Sri Lanka exposure strongly preferred.Full-TimeMiddle

Salary not disclosed

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Job Details

Languages: Fluent English plus at least one of: Hindi, Urdu, Bengali, Tamil or Sinhala.
Experience: 4–7 years' relevant experience

Requirements

4-7 years in performance/brand marketing, with at least 2 years owning a region or country P&L.
Deep familiarity with at least two IPBS markets—India is non-negotiable; Pakistan, Bangladesh or Sri Lanka exposure strongly preferred.
Track record running paid acquisition at scale across Meta, Google, programmatic and creator/KOL channels, with clear CPA/FTD numbers you can talk through.
Hands-on campaign craft: you can write a brief, review creative, read a media plan and challenge an agency without hiding behind one.
Working knowledge of crypto, forex, CFDs or another regulated financial vertical.
Fluent English plus at least one of: Hindi, Urdu, Bengali, Tamil or Sinhala.
Demonstrable AI-in-workflow examples—you don't just talk about it, you ship with it.
Existing relationships with IPBS trading KOLs, financial media or expo organisers (Nice to have).
Experience working alongside an affiliate/IB programme, not just B2C performance (Nice to have).
SEO, lifecycle/CRM marketing, or community-building (Telegram, Discord, WhatsApp) chops (Nice to have).
Experience navigating local advertising restrictions on crypto or leveraged products (Nice to have).

Responsibilities

Own the annual IPBS marketing roadmap, aligned to global KPIs for acquisition, FTD and retention.
Run deep-dive market intelligence on local competitors, pricing models and trader behaviour to surface untapped segments.
Localise creative, messaging, landing pages and promotional offers so they land in Hindi, English, Urdu, Bengali and Sinhala/Tamil contexts.
Design and lead 360 regional campaigns spanning paid digital, organic, creator/KOL, PR, offline events and partner enablement.
Build quarterly GTM plans with clear hypotheses, channel mix, budget allocation and success metrics.
Lead regional acquisition: act as a link with our Paid Media team in planning and rollout of PPC, Paid Social (Meta, X, YouTube), Programmatic and ASO campaigns specific to IPBS.
Funnel optimisation: analyse the journey from first touch → registration → KYC → FTD → second deposit, and ship regional fixes to reduce drop-off.
Manage external media agencies, PR firms, creative shops and freelance localisers across the region.
Work cross-functionally with Compliance, Legal, Product and Sales to ship campaigns that are both impactful and legally sound.
Plan and execute regional participation in major expos and host VIP seminars and partner dinners for HNW clients and top affiliates.

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