Demand Generation Manager
C
CanalsIndustrial supply chain
Remote across North and South America.Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 4+ years of experience
- Required Skills
- Communication SkillsAnalytical Skills
Requirements
- 4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS
- Demonstrated expertise in multi-channel programs, including email, search, social, display, and retargeting
- Proven track record of driving lead and pipeline growth through creative, data-driven campaigns
- Analytical, test-and-learn mindset with a bias for action
- Superb writing and communication skills
- Self-motivated and proactive - someone who gets things done without hand-holding
- Proven ability to work collaboratively in a fast-paced, dynamic environment
Responsibilities
- Develop and implement outbound campaigns tied to intent signals, internal initiatives, and lifecycle marketing programs
- Plan, launch, and scale paid search and social campaigns to deliver measurable growth and support ABM initiatives
- Identify, vet and manage advertising and content syndication opportunities with industry associations and publications that reach our target audience
- Evaluate and test emerging platforms and additional channels, such as billboards and direct mail
- Set up nurture programs for every stage of the funnel to create and accelerate pipeline
- Partner with Sales to ensure seamless land handoff and create templated sequences for outreach and follow-up
- Create compelling copy and creative, aligning to established messaging, tailoring based on persona, and personalizing at scale
- Build and maintain campaign landing pages
- Develop and track a structured testing roadmap across creative, audiences, placements, messaging, and offers
- Measure, analyze, and report on campaign performance with a focus on ROI, using insights to iterate and improve results and sharing learnings with the broader team
- Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables
- Manage agencies and outside resources to achieve goals
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