Senior Digital Marketing Manager

Workable locations: Pakistan Location: Pakistan, U.S. Eastern Time (EST)Full-TimeSenior

Salary not disclosed

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Job Details

Experience: 5+ years of B2B digital marketing or growth marketing experience
Required Skills: Analytical SkillsSEOLead GenerationHubSpot

5+ years of B2B digital marketing or growth marketing experience
Experience in leadership roles such as Senior Marketing Manager, Growth Lead, or Head of Marketing
Proven track record driving measurable pipeline and revenue growth
Strong expertise with LinkedIn Ads, Meta Ads, Google Ads, and HubSpot
Experience managing multi-channel demand generation campaigns
Strong analytical and reporting skills with performance-driven decision making
Excellent written and verbal English communication skills

Develop and execute full-funnel B2B marketing strategies focused on pipeline growth
Drive inbound and outbound lead generation initiatives across multiple channels
Build scalable marketing systems that generate qualified MQLs and SQLs
Continuously optimize campaigns to improve conversion rates and revenue contribution
Manage and optimize campaigns across LinkedIn Ads, Meta Ads, Google Ads, and other relevant platforms
Monitor CAC, CPL, ROAS, conversion rates, and funnel performance
Support content marketing initiatives that improve brand authority and organic traffic
Collaborate on SEO strategy, keyword targeting, and website optimization
Manage and optimize marketing workflows inside HubSpot or similar CRM platforms
Collaborate closely with sales leadership to align marketing with revenue goals

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