Digital Marketing Manager
P
PavagoFintech
Workable locations: Pakistan, U.S. Business HoursFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Written English
- Experience
- 3–5 years of experience
- Required Skills
- SEODigital Marketing
Requirements
- 3–5 years of experience in content marketing, brand growth, or digital marketing
- Strong portfolio showcasing content-driven growth and engagement results
- Experience managing organic social media growth strategies
- Hands-on experience with AI-powered content and video tools
- Proficiency with Google Analytics (GA4) and Google Search Console
- Strong understanding of SEO fundamentals including keyword research and on-page optimization
- Excellent copywriting, storytelling, and content strategy skills
- Strong storyteller with excellent written English communication skills
- Creative thinker who understands how to build authority through content
- Analytical mindset with ability to connect content performance to business growth
- Highly organized with strong execution and follow-through
- Comfortable working independently in startup and fast-paced environments
- Passionate about fintech, digital communities, and audience-building strategies
Responsibilities
- Develop and execute a comprehensive content marketing strategy aligned with company growth goals
- Build brand authority through thought leadership, storytelling, and educational content
- Maintain and manage a rolling 30-day content calendar across multiple channels
- Identify content opportunities tied to fintech trends, diaspora audiences, and cross-border finance topics
- Continuously optimize content strategy based on engagement, SEO performance, and audience insights
- Create long-form articles, LinkedIn posts, newsletters, case studies, and founder-led thought leadership content
- Develop short-form and AI-powered video content using modern creative tools
- Manage and grow organic presence across LinkedIn, X, Instagram, YouTube, and diaspora-focused platforms
- Conduct keyword research and implement foundational SEO strategies
- Monitor SEO performance using Google Analytics, Google Search Console, and related tools
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