Growth Marketing Director
B
Backblaze External WebsiteCloud Infrastructure
Remote - USFull-TimeDirector
Salary155,000 - 188,000 USD per year
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Job Details
- Required Skills
- Data AnalysisProduct ManagementGitHub
Requirements
- Experience at a developer-centric infrastructure company
- Built a PLG motion including product qualification logic, activation funnels, and self-serve to sales-led handoffs
- Strong acquisition instinct (first question is "where’s the traffic problem" when signups are flat)
- Product sense to write credible briefs, push back on deprioritized engineering tickets, and build a business case for product investment without a PM
- Understanding of developer channels (Reddit, Hacker News, dev communities, technical content, GitHub presence, DevRel-adjacent programs) as acquisition channels
- Data fluency, comfortable presenting signups, activation rates, and conversion alongside strategy
- Ability to influence without authority, driving cross-functional action through partnership and persuasion
- Familiarity with AI/ML infrastructure, data pipeline tooling, or the AI builder ecosystem (bonus)
- Experience directing a paid acquisition agency (bonus)
- Background working in a post-IPO company navigating both efficiency and growth mandates (bonus)
- Experience building out a growth team or function from scratch (bonus)
Responsibilities
- Own organic and paid acquisition strategy across all channels, including direct oversight of our paid acquisition agency setting strategy, budget allocation, and performance expectations
- Drive developer community acquisition across Reddit, Hacker News, dev-focused communities, technical content, GitHub presence, and DevRel-adjacent programs
- Own the PLG motion: product qualification logic, activation funnel design, self-serve to sales-led handoff design, and expansion trigger strategy
- Work directly with Product and Engineering to prioritize self-serve improvements and advocate for PLG in planning cycles
- Own the corporate narrative and translate it into channel strategy, content, and partnerships targeting our strategic markets
- Identify and develop go-to-market programs for the key strategic ICPs: developer tools integrations, community presence, co-marketing, and technical content
- Own north star KPIs across the full funnel
- Partner with BI to build and maintain PLG dashboards
- Drive weekly and monthly reporting across the organization
- Work across external agencies, our Marketing Ops team, our Partner with Customer Success teams to facilitate the full lifecycle of customers who choose to begin their journey with us through our self-serve engine and partner with our engineering and product teams to build the case for product investment and engineering capacity
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