Senior Director, Growth Marketing
US, United StatesFull-TimeDirector
Salary210,000 - 315,000 USD per year
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Job Details
- Experience
- 10+ years of experience
- Required Skills
- Data AnalysisGoogle AnalyticsTableauStrategic thinkingA/B testingHubSpot
Requirements
- 10+ years of experience in growth marketing, performance marketing, or demand generation within fast-paced, high-growth environments.
- 5+ years of leadership experience managing and developing high-performing marketing teams.
- Proven track record of scaling customer acquisition, retention, and revenue growth in SaaS or product-led organizations.
- Deep expertise in paid acquisition, lifecycle marketing, funnel optimization, and marketing analytics.
- Strong proficiency with analytics and marketing tools such as Google Analytics, Tableau, HubSpot, Marketo, or similar platforms.
- Demonstrated experience managing large marketing budgets and delivering measurable ROI.
- Strong strategic thinking combined with strong execution and experimentation mindset.
- Excellent communication, stakeholder management, and cross-functional collaboration skills.
- Ability to thrive in ambiguous, rapidly evolving environments with a data-driven and customer-centric approach.
Responsibilities
- Define and lead the overall growth marketing strategy across acquisition, activation, retention, and re-engagement, ensuring alignment with company-wide objectives and product strategy.
- Own key growth KPIs including CAC, LTV, conversion rates, retention, and revenue contribution, driving continuous optimization across the funnel.
- Oversee lifecycle marketing programs across email, SMS, in-app, and push channels to improve onboarding, engagement, and long-term customer value.
- Lead web strategy and performance, ensuring the website serves as both a high-conversion growth engine and a compelling brand experience.
- Manage demand generation initiatives across paid media, SEO, partnerships, and emerging channels to maximize ROI and pipeline impact.
- Build a culture of experimentation through A/B testing, data analysis, and continuous optimization across all growth channels.
- Collaborate cross-functionally with Product, Sales, Brand, Finance, and Analytics teams to deliver integrated and scalable growth initiatives.
- Lead, mentor, and scale a high-performing growth marketing team while managing external partners and agencies.
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