Senior Director, Growth Marketing
Remote - USFull-TimeDirector
Salary210,344 - 315,516 USD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- LeadershipGoogle AnalyticsTableauCross-functional collaborationA/B testingHubSpot
Requirements
- 10+ years of progressive experience in growth marketing, demand generation, or performance marketing.
- 5+ years of leadership experience managing high-performing marketing teams.
- Proven success scaling customer acquisition and retention programs in fast-paced, high-growth environments.
- Deep expertise in paid media, lifecycle marketing, funnel optimization, and attribution.
- Strong analytical skills with experience using tools such as Google Analytics, Tableau, HubSpot, Marketo, or similar platforms.
- Experience managing significant marketing budgets and delivering measurable ROI.
- Excellent leadership, communication, and stakeholder management skills.
- Strategic thinker with strong execution capabilities.
- Highly data-driven with a bias toward action and experimentation.
- Collaborative leader who thrives in cross-functional environments.
- Adaptable and comfortable navigating ambiguity in evolving business environments.
- Have an analytical and experimental mindset.
- Understand customer journeys and how to design experiences that resonate with customers to take action.
Responsibilities
- Lead customer acquisition, retention, and revenue growth initiatives across digital and lifecycle channels.
- Build and scale data-driven marketing strategies that accelerate growth, optimize funnel performance, and maximize customer lifetime value.
- Own web, lifecycle marketing and upper funnel acquisition.
- Partner closely with the Growth Product leader to jointly define and drive unified company wide growth strategy.
- Develop and execute the company’s comprehensive growth marketing strategy across acquisition, activation, retention, and re-engagement.
- Own growth KPIs including customer acquisition cost (CAC), conversion rates, customer lifetime value (LTV), retention, and revenue contribution.
- Identify and prioritize new growth opportunities through testing, experimentation, and channel expansion.
- Lead annual and quarterly growth planning, forecasting, and budget allocation.
- Build lifecycle marketing strategies that improve onboarding, engagement, retention, and customer advocacy.
- Oversee paid acquisition channels including paid search, paid social, affiliate, display, SEO, and partnerships.
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