Associate Director, Market Development - Mid-West
New
RemoteFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years of related experience
- Required Skills
- Cross-functional collaboration
Requirements
- Extensive experience in hematology/oncology and allogeneic bone marrow transplant sales or marketing
- Field-based marketing experience preferred
- Leukemia and/or bone marrow transplant clinical fluency
- Academic center account experience
- Launch experience
- Demonstrated ability to work cross functionally with other teams
- 10+ years of related experience with a BA/BS degree in a related discipline, advanced degree preferred (MA/MBA/PharmD)
- Ability to travel ~50% of the time (will include overnight travel)
- Experience working in-house at a small or mid-sized biotechnology company
- Experience at a company progressing from clinical stage through commercialization
- Cell therapy or immune-oncology experience
Responsibilities
- Design and execute KOL engagement strategy, including relationship development, message alignment and evaluation, scientific and product feedback, and targeted marketing initiatives
- Assume HCP-facing responsibility for the Marketing team in influencing KOL understanding of unmet need in alloHSCT, obtain and synthesize messaging feedback, and implement positioning and messaging adjustments
- Manage Commercial KOL engagement planning and execution at major congresses
- Leverage KOL insights to inform Brand strategy, positioning, and messaging during the Brand Building process
- Regional congress strategy and execution, KOL engagement, exhibit staffing, strategic sponsorship management, Brand Plan insight and support, advisory board content and execution
- Management of regional marketing budget
- Identification, recruitment, and coaching of KOL speakers
- Vendor selection and management
- Content creation and PRC approval
- Bureau management and program execution
- Identify KOL champions and lead KOL-specific scientific education and clinical alignment
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