Associate Director, Market Development - Mid-West

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RemoteFull-TimeDirector
Salary not disclosed
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Job Details

Experience
10+ years of related experience
Required Skills
Cross-functional collaboration

Requirements

  • Extensive experience in hematology/oncology and allogeneic bone marrow transplant sales or marketing
  • Field-based marketing experience preferred
  • Leukemia and/or bone marrow transplant clinical fluency
  • Academic center account experience
  • Launch experience
  • Demonstrated ability to work cross functionally with other teams
  • 10+ years of related experience with a BA/BS degree in a related discipline, advanced degree preferred (MA/MBA/PharmD)
  • Ability to travel ~50% of the time (will include overnight travel)
  • Experience working in-house at a small or mid-sized biotechnology company
  • Experience at a company progressing from clinical stage through commercialization
  • Cell therapy or immune-oncology experience

Responsibilities

  • Design and execute KOL engagement strategy, including relationship development, message alignment and evaluation, scientific and product feedback, and targeted marketing initiatives
  • Assume HCP-facing responsibility for the Marketing team in influencing KOL understanding of unmet need in alloHSCT, obtain and synthesize messaging feedback, and implement positioning and messaging adjustments
  • Manage Commercial KOL engagement planning and execution at major congresses
  • Leverage KOL insights to inform Brand strategy, positioning, and messaging during the Brand Building process
  • Regional congress strategy and execution, KOL engagement, exhibit staffing, strategic sponsorship management, Brand Plan insight and support, advisory board content and execution
  • Management of regional marketing budget
  • Identification, recruitment, and coaching of KOL speakers
  • Vendor selection and management
  • Content creation and PRC approval
  • Bureau management and program execution
  • Identify KOL champions and lead KOL-specific scientific education and clinical alignment
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