Product Marketing Manager
A
AcuityMDMedTech
Location: Boston or Remote AcuityMD is committed to supporting full-remote flexibility for employees in the US.Full-TimeManager
Salary150,000 - 180,000 USD per year
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Job Details
- Experience
- 4+ years
- Required Skills
- Project ManagementPresentation skillsWritingCross-functional collaborationSaaS
Requirements
- 4+ years of B2B product marketing or similar experience, preferably within SaaS-focused B2B enterprise software, technology, or consulting companies
- A track record of owning go-to-market strategy for products/products suites/lines of business
- Strong business acumen with the ability to draw conclusions based on data
- Strong quantitative skills to construct customer ROI and price models
- Experience building competitive positioning and messaging for new products and features
- Experience building sales materials and marketing collateral/assets
- Ability to run educational and marketing campaigns for new technology
- Cross-functional collaboration experience with demonstrated ability to build relationships with other teams (Sales, Customer Success, Product) across all levels and lead without direct authority
- Excellent writing and presentation skills
- Ability to explain complex topics in simple terms
- Ability to manage deadlines and complexity and to think and problem solve analytically and creatively
- Strong project management skills with attention to detail
- Proven ability to excel in a dynamic, fast-paced environment
- Comfortable working virtually and independently
Responsibilities
- Own AcuityMD’s go-to-market strategy for a product surface area in our platform
- Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts
- Build high-quality sales-enablement assets that proactively position our sales team for success
- Develop outbound messaging, including website content, product briefs, email marketing, and in-product notifications for new feature releases
- Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research
- Drive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases
- Support content marketing efforts to enable go-to-market efforts, including guides, case studies, videos, and blog posts
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