Head of Marketing (New Products)
New
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Social Discovery GroupSocial Discovery
Location: Worldwide ... Our international team of 1000+ professionals and digital nomads works all over the world. Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations.Full-TimeLead
Salary not disclosed
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Job Details
- Experience
- 5-7+ years
- Required Skills
- LeadershipStakeholder managementA/B testing
Requirements
- 5-7+ years in Senior Product Marketing / Growth / Marketing Lead roles for B2C digital product.
- Proven track record of moving business metrics (revenue, conversion, retention, LTV).
- Strong expertise in segmentation, positioning, and messaging frameworks.
- Solid understanding of performance marketing fundamentals (Google/Meta/TikTok) + funnel optimisation (A/B testing, CRO).
- Strong leadership and stakeholder management in a cross-functional / matrix environment.
Responsibilities
- Own product marketing strategy for a dedicated B2C product: segmentation, positioning, messaging, and go-to-market.
- Align and lead a cross-functional squad (UA, CRM, creative, analytics, landing pages, product) to drive growth initiatives.
- Improve the full funnel performance: acquisition → onboarding → activation → retention → monetisation (LTV-focused).
- Run market and competitor research, turning insights into clear growth hypotheses and experiments.
- Track impact via KPIs and business metrics (EI / Revenue), ensuring measurable results.
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