Director, Product Marketing
New
USFull-TimeDirector
Salary206,000 - 226,000 USD per year
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Job Details
- Experience
- 7+ years of experience in product marketing
- Required Skills
- Stakeholder managementGoogle Workspace
Requirements
- 7+ years of experience in product marketing within B2B SaaS, fintech, or banking technology environments
- Proven track record of owning or influencing revenue targets and consistently delivering results
- At least 2 years of experience managing and developing teams in a player-coach capacity
- Strong experience leading end-to-end go-to-market strategies and cross-functional product launches
- Demonstrated ability to build product marketing programs, frameworks, and processes from scratch
- Expertise in crafting differentiated messaging for complex, multi-product technology solutions
- Experience enabling sales teams to drive cross-sell and upsell opportunities across product portfolios
- Knowledge of pricing strategies, packaging, and commercial model development
- Familiarity with AI tools applied to marketing workflows and performance optimization
- Strong stakeholder management and leadership skills, with the ability to influence without direct authority
- Experience with analyst relations and market research is a plus
- Proficiency with tools such as Google Workspace, CRM platforms, and collaboration tools
- Bachelor’s degree in business, marketing, or a related field; MBA preferred
Responsibilities
- Lead the development and execution of go-to-market strategies, including product launches, positioning, pricing guidance, and performance tracking
- Build and scale product marketing frameworks, processes, and team operations from the ground up in a high-growth environment
- Drive sales enablement initiatives by creating playbooks, ROI frameworks, and tools that support both new business and client expansion
- Design and implement cross-product adoption strategies to maximize revenue through bundling and upsell opportunities
- Serve as the voice of the market by leading competitive intelligence, win/loss analysis, and buyer research to inform product and sales decisions
- Develop compelling messaging and positioning tailored to multiple buyer personas and industry segments
- Collaborate cross-functionally with product, engineering, marketing, and sales teams to ensure alignment and successful product lifecycle execution
- Leverage AI tools to enhance workflows across content creation, analytics, and market insights
- Lead, mentor, and manage a growing team, fostering a culture of accountability, collaboration, and continuous development
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