Director of Innovation and Product Marketing
New
USFull-TimeDirector
Salary180,000 - 220,000 USD per year
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Job Details
- Experience
- 8–10+ years of experience
- Required Skills
- LeadershipCollaborationStakeholder management
Requirements
- 8–10+ years of experience in product marketing, innovation, or brand management, ideally within CPG, food, nutrition, or consumer health industries.
- 3+ years of experience leading and managing cross-functional teams and direct reports.
- Proven track record of bringing new products from concept through commercialization using a Stage Gate or similar process.
- Experience developing and executing product roadmaps balancing innovation and portfolio optimization.
- Strong skills in product positioning, competitive analysis, and category management tools (e.g., Nielsen, IRI/Circana, SPINS).
- Ability to build and present financial models and ROI analyses to senior leadership.
- Familiarity with regulatory environments in food or infant nutrition (FDA labeling and claims compliance is a plus).
- Strong executive communication and storytelling skills with experience presenting data-driven insights.
- Understanding of supply chain and manufacturing constraints in product development.
- Strong leadership, collaboration, and stakeholder management abilities across diverse teams.
Responsibilities
- Define and lead the innovation and renovation strategy, identifying new product opportunities and optimizing the existing portfolio.
- Build and manage the product innovation roadmap based on market trends, consumer insights, and competitive analysis.
- Oversee product lifecycle management from concept through commercialization, ensuring strategic fit and profitability.
- Develop business cases, financial models, ROI analyses, and product briefs to support innovation and renovation decisions.
- Lead product concept validation through customer research, prototyping, and voice-of-customer insights.
- Own product positioning, messaging, naming, and differentiation strategies in collaboration with Brand and Commercial teams.
- Support development of sales enablement tools, ensuring clear articulation of product value and benefits.
- Lead cross-functional collaboration across R&D, Marketing, Operations, and Commercial teams to ensure successful execution of product initiatives.
- Define KPIs to measure innovation success, product adoption, and revenue impact.
- Serve as a key liaison to executive leadership, presenting strategy, performance, and growth opportunities.
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