Head of Marketing (New Products)
New
USFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 5–7+ years of experience
- Required Skills
- CRMA/B testing
Requirements
- 5–7+ years of experience in product marketing, growth marketing, or marketing leadership roles within B2C digital products
- Proven ability to impact core business metrics such as revenue, conversion rates, retention, and LTV
- Strong expertise in segmentation, positioning, messaging frameworks, and go-to-market strategy development
- Solid understanding of performance marketing channels (Google, Meta, TikTok) and funnel optimization techniques
- Experience with A/B testing, CRO, and data-driven decision-making
- Strong leadership skills with experience managing stakeholders in cross-functional or matrix organizations
- Strategic thinker with a hands-on mindset and strong analytical capabilities
Responsibilities
- Define and own the product marketing strategy for new B2C products, including segmentation, positioning, messaging, and go-to-market execution
- Lead and align cross-functional teams (user acquisition, CRM, creative, analytics, product, and landing pages) to deliver growth initiatives
- Optimize full-funnel performance across acquisition, onboarding, activation, retention, and monetization with a strong LTV focus
- Conduct market, user, and competitor research to identify insights and translate them into actionable growth hypotheses and experiments
- Track and analyze key KPIs, ensuring marketing activities deliver measurable impact on revenue, engagement, and conversion
- Drive continuous experimentation through A/B testing and CRO initiatives to improve funnel efficiency
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