Marketing Associate Director, Liquid Biopsy and MRD Products
New
USFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years
- Required Skills
- MarketingCRM
Requirements
- Bachelor’s degree in Marketing, Business, Life Sciences, or a related field; MBA or advanced degree preferred
- 10+ years of progressive marketing experience within life sciences, diagnostics, or healthcare sectors
- Proven expertise in oncology diagnostics, particularly in liquid biopsy and MRD solutions
- Strong ability to translate complex scientific and clinical data into clear, compelling marketing strategies
- Demonstrated experience managing cross-functional projects and delivering results in dynamic environments
- Excellent analytical, communication, and storytelling skills with a data-driven mindset
- Proficiency with marketing tools and platforms, including CRM and marketing automation systems
- Ability to travel as needed (approximately up to 20%)
Responsibilities
- Lead the development and execution of strategic marketing plans for liquid biopsy and MRD product portfolios, aligning with business objectives and market opportunities
- Collaborate cross-functionally with product management, sales, analytics, and clinical teams to define positioning, messaging, and go-to-market strategies
- Drive market segmentation, persona development, and customer insights to optimize targeting and campaign effectiveness
- Design and execute integrated marketing campaigns, including digital initiatives, events, and lead generation programs
- Partner with analytics teams to assess campaign performance, measure ROI, and refine strategies based on data-driven insights
- Support product roadmap development by incorporating market trends, competitive intelligence, and voice-of-customer feedback
- Develop sales enablement tools and marketing assets to support field teams and enhance customer engagement
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