- Participate in early concepting conversations with leadership and authors, and independently translate discussion notes into clearly articulated product concepts.
- Drive the overall vision, positioning, and content direction of new book products from concept through launch.
- Validate concepts with real readers through interviews, surveys, and community research.
- Own the author relationship from concept through launch, serving as the primary creative partner.
- Scout and cultivate relationships with prospective authors whose platform, expertise, and audience align with Ascension's product priorities.
- Ensure that the manuscript, title, cover, and supporting materials remain aligned with the original concept scope.
- Create a multi-year product plan that considers key target market segments and strategically focuses on product line growth and profitability.
- Establish requirements and specifications for new products, and clearly communicate their vision and goals to all internal stakeholders.
- Collaborate with the Associate Marketing Manager on go-to-market strategy through campaigns and launch plans.
- Determine product pricing by utilizing market research data, reviewing production and sales costs, and evaluating sales projections.
- Develop metrics to assess product success and identify necessary enhancements or follow-on opportunities.
- Lead and participate in planning meetings and provide guidance on product direction.
- Manage contracts and project management of content writers, reviewers, and organizational partners for owned products.
- Maintain an in-depth knowledge of Ascension's products, solutions, and offerings across all categories.
- Assist the Associate General Manager in the review of new unsolicited submissions.