Sr. Director of Marketing
New
USFull-TimeDirector
Salary192,000 - 240,000 USD per year
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Job Details
- Experience
- 12+ years of progressive marketing experience
- Required Skills
- Data AnalysisStakeholder managementStrategic thinkingCRM
Requirements
- 12+ years of progressive marketing experience in medical device, medtech, or regulated healthcare industries, with strong downstream marketing expertise across consumer and HCP segments.
- Proven leadership experience managing and developing large marketing teams, including people managers and cross-functional contributors.
- Strong track record of delivering successful product launches, integrated campaigns, and global marketing strategies.
- Deep understanding of regulated marketing environments, including medical/legal review processes and compliance requirements.
- Experience operating in global commercial organizations with exposure to international markets and regional collaboration.
- Strong strategic thinking with the ability to balance high-level vision and detailed execution.
- Data-driven mindset with experience leveraging insights, analytics, and performance metrics to optimize marketing outcomes.
- Strong digital marketing expertise, including omnichannel execution, CRM, and performance media strategies.
- Excellent communication and stakeholder management skills across executive, commercial, and clinical teams.
- Bachelor’s degree required; MBA or advanced degree strongly preferred.
- Experience in respiratory care, DME, or chronic care markets is a strong plus.
Responsibilities
- Lead and execute global downstream marketing strategy across consumer, HCP, and B2B audiences, ensuring alignment with brand positioning, clinical messaging, and growth priorities.
- Develop and deploy integrated omnichannel campaigns that drive awareness, demand generation, and product adoption across global markets.
- Partner with upstream product teams to translate value propositions into compelling messaging, go-to-market strategies, and commercial tools.
- Oversee consumer marketing including DTC campaigns, digital performance marketing, patient education, and brand storytelling initiatives.
- Lead HCP marketing programs targeting pulmonologists, specialists, and care providers through education, congresses, and sales enablement tools.
- Collaborate with global sales, medical affairs, and regional teams to ensure consistent execution and commercial alignment.
- Build and scale sales enablement frameworks, training materials, and global assets for field and distributor support.
- Define performance metrics and analytics frameworks to measure campaign effectiveness, ROI, and market impact.
- Ensure full compliance with regulatory, legal, and medical marketing standards across all geographies.
- Lead, mentor, and grow a downstream marketing organization of 10+ professionals, fostering high performance and accountability.
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