Senior Creative Strategist
New
Source API remote eligibility restrictions: United KingdomFull-TimeSenior
Salary120,000 - 280,000 USD per year total compensation
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Job Details
- Experience
- 5+ years of relevant experience
- Required Skills
- Project ManagementData AnalysisGoogle Workspace
Requirements
- 5+ years of relevant experience
- Paid social or Direct Response experience (work/writing samples are a big plus)
- Able to learn from training/examples and quickly execute new skills
- Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively
- Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions
- Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities
- Strong understanding of social media (frequent user of at least one of these platforms: Instagram, TikTok, Facebook)
- Experience with FB Ads Manager, and/or experience with other ad platforms including TikTok, Youtube, Snapchat
- Able to work comfortably across Google Suite (Gmail, Docs, Sheets, Slides)
- Ability to thrive in a fast-paced, deadline-driven work environment and adapt to evolving industry trends and best practices
Responsibilities
- Manage the entire video production and iteration process end-to-end, from concept to scriptwriting to live testing on TikTok, Facebook, Instagram, YouTube and Google Ads.
- Utilize data, research, and creative insights to formulate effective creative strategy
- Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager
- Performing consumer, product, and competitor research using basic tools/resources
- Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos
- Writing scripts and copy for video, static image ads, email campaigns.
- Ensuring visuals match creative strategy outlined for the ad
- Giving feedback that aligns to the creative strategy of the ad
- Executing on feedback given by your Creative Strategy Lead
- Analyzing the results of creative tests and utilizing this analysis to iterate
- With oversight from your Creative Strategy Lead, responsible for weekly strategic account planning
- Identifying top-performing concepts within accounts using data and creative analysis
- Identifying effective concepts/trends in the social media ecosystem
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