Associate Director, Paid Search
New
M
MERGEHealth and wellness
Remote - US BasedFull-TimeDirector
Salary98,323 - 117,988 USD per year
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Job Details
- Experience
- 6–8 years of Paid Search strategy and execution experience.
- Required Skills
- Microsoft ExcelGenerative AI
Requirements
- Must guide complex reporting and identify optimization opportunities in large datasets.
- High proficiency with Microsoft Excel (financial modeling, complex formulas, pivot tables) is required.
- Understand Generative AI/LLMs and manage the shift from keyword-based to intent-based/predictive modeling.
- Conversant in Paid Search analytics, emerging formats, and enterprise automation tools (e.g., Fluency, SA360, Kenshoo/Skai, Marin).
- 6–8 years of Paid Search strategy and execution experience.
- Proven experience managing high-budget campaigns.
- Bachelor’s degree in Marketing, Communications, Advertising, or equivalent work experience.
- Experience on health insurance client or healthcare industry is a plus.
- A big-picture thinker with a proven ability to drive execution.
- Excellent verbal, writing, and presentation skills.
- Expert problem-solving and issue-resolution skills.
- A self-starter who can work independently in a dynamic environment.
- A positive outlook, excited about supporting teammates to drive success as a collective.
- An innovative leader who participates in developmental POVs for the Paid Search team and organization at large.
Responsibilities
- Design and implement comprehensive Paid Search strategies, translating complex client goals into actionable SEM tactics.
- Conduct rigorous analytics to extract customer insights, model attribution, and report channel performance, explaining the "why."
- Lead the client's strategy through the AI evolution of search (SGE, Copilot).
- Aggressively test and govern AI-driven products (PMax, Demand Gen, Broad Match), ensuring automation uses the right data for incremental growth.
- Lead a proactive testing roadmap (A/B, multivariate) and use statistical evidence for optimization decisions.
- Manage high-volume budgets precisely. Accountable for forecasting, pacing, and ensuring spend contributes to client ROI.
- Collaborate with stakeholders (internal Account/Creative and external client teams) to align Paid Search with broader integrated campaigns.
- Oversee daily management of Paid Search platforms (Google, Microsoft) and vendor relationships to ensure optimal strategy.
- Foster a collaborative environment. Collaborate on streamlining processes on the insurance vertical, guide junior members on strategy, reporting insights and optimizations, ensuring high-quality output.
- Conduct deep competitor analysis to maintain client advantage.
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