Product Marketing Manager
New
S
SeesawEdTech or SaaS
Remote - US, Remote - CanadaFull-TimeSenior
Salary100,000 - 115,000 USD per year
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Job Details
- Experience
- 5+ years of experience in Product Marketing
Requirements
- You have 5+ years of experience in Product Marketing (EdTech or SaaS experience is a major plus).
- You don't just execute; you think three steps ahead.
- You can distill complex product features into simple, "lightbulb moment" value propositions.
- You are a natural project manager who can rally cross-functional teams around a shared launch goal.
- You use qualitative feedback and quantitative data to validate your hypotheses and measure the success of your GTM efforts.
- You have a deep appreciation for the challenges facing educators and a passion for improving the lives of elementary students.
Responsibilities
- Lead the end-to-end GTM strategy for new product functions and categories, defining the market opportunity, naming, positioning, and pricing for Seesaw’s next generation of tools.
- Develop campaign messaging for our core Seesaw platform as well as curriculum products such as Early Literacy, English Language Development, I Read Arabic, I Start Arabic and more.
- Act as the primary liaison between Product (to influence the roadmap based on market feedback), Sales (to provide the talk tracks and collateral needed to win), and Customer Success (to ensure long-term adoption and expansion).
- Become the resident expert on Seesaw messaging for the elementary education landscape in our core global markets. Conduct competitive analysis and user research to identify gaps in the market and opportunities for Seesaw to lead.
- Develop high-impact sales toolkits, including pitch decks, case studies, battlecards, and ROI calculators that empower our field teams to speak confidently to District Leaders and Administrators.
- Craft clear, emotive, and benefit-driven messaging that resonates with our diverse audience of teachers, students, and families, ensuring it aligns with our mission of "joyful and connected learning."
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