Product Marketing Manager - Healthcare

New

US - RemoteFull-TimeManager

Salary100,000 - 125,000 USD per year

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Job Details

Experience: 5–7 years

Requirements

5–7 years of B2B marketing experience within healthcare verticals
Understanding of US healthcare compliance (HIPAA, HITRUST, FDA software risk)
Understanding of healthcare privacy standards and market dynamics
Experience marketing AI/ML-enabled products
Experience marketing advanced digital health/cybersecurity solutions (fraud prevention, authentication, deepfake prevention, or risk analytics)
Ability to synthesize complex AI, data security, and compliance topics into compelling, easy-to-understand collateral
Proven project management skills
Demonstrable track record leading or contributing to scalable, cross-functional launches (Product, Sales, Legal, etc.)
Analytical and detail-oriented
Confidence in leveraging data, AI/market research, and competitive intelligence to inform messaging, positioning, and risk mitigation
Familiarity with tools for AI marketing (HubSpot, Marketo, Salesforce, Demandbase, Google Analytics, A/B testing platforms) (Nice-to-have)
Bachelor’s or Master’s in Marketing, Business, Computer Science, or a healthcare field (Nice-to-have)
Certifications in AI product management/health tech (Nice-to-have)
Knowledge of ethical AI practices, explainability, and bias controls in healthcare settings (Nice-to-have)

Responsibilities

Lead and support the planning, launch, and cross-functional implementation of new healthcare-specific products and features—including AI-enabled authentication, fraud prevention, and deepfake detection capabilities tailored for healthcare in the context of data privacy and compliance.
Collaborate with Product, Sales, Marketing, Legal, Finance, and external partners on complex programs, bringing strong project management skills and a high level of organization to initiatives that leverage emerging AI technologies within healthcare contexts.
Develop and rapidly test technical content and campaigns, translating the benefits of AI and machine learning–powered solutions for clinical and administrative healthcare audiences without jargon.
Document the healthcare buyer journey, build target personas, and scope competitive landscapes with a focus on how AI-driven and regulatory-compliant products and features differentiate Pindrop in healthcare.
Build customer and partner education tools that clearly outline both traditional and AI-based product value across Payors, Providers, and Partners.
Own the creation and audit of all product and market claims, collateral, and references to ensure accuracy regarding AI capabilities, responsible adoption, HIPAA/FDA compliance, and ethical use of AI in healthcare.
Monitor and analyze healthcare trends, competitive shifts, US and global regulations (HIPAA, HITRUST, etc.), and best practices for bias mitigation in AI, and integrate these findings into positioning, enablement, and stakeholder communication.

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