Performance Marketer - Paid Search Focus (Part-Time)
New
T
The Global Talent Co.Recruitment Marketing
Latin AmericaPart-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–6 years
- Required Skills
- Google Analytics
Requirements
- 3–6 years of hands-on experience running Google Ads (Paid Search) campaigns
- Additional experience in Meta and/or LinkedIn
- Strong understanding of keyword research, match types, bidding strategies, and search intent
- Proven track record of optimizing campaigns across the funnel, improving conversion and lowering CPL
- Strong analytical mindset and experience working with tools like Google Analytics, Looker Studio, or Mixpanel
- Comfortable managing and scaling paid budgets across multiple platforms
- Experience collaborating with creatives to shape high-converting ad assets
- Familiarity with new or niche ad channels like Reddit Ads, X Ads (Twitter), or TikTok Ads
- Highly autonomous, organized, and comfortable in a remote-first environment
- Bonus: Background in talent acquisition, recruitment marketing, or marketing to marketers
- Bonus: Experience in lead generation or B2B performance marketing
Responsibilities
- Plan, manage, and optimize performance marketing campaigns with a strong focus on Google Ads (Paid Search), while supporting Meta and LinkedIn channels
- Own keyword strategy, bidding, and search intent optimization to drive high-quality candidate acquisition
- Test and experiment with new platforms such as X (Twitter), Reddit, and TikTok to expand acquisition reach
- Own the full lifecycle of paid campaigns: targeting, creative briefing, testing, optimization, and reporting
- Work closely with our creative and content teams to develop and iterate on high-performing ad assets
- Monitor KPIs like CPL, CPA, and ROAS to guide strategic decisions
- Develop insights from campaign data and translate them into actionable improvements
- Stay up to date with platform changes, ad formats, algorithm shifts, and best practices
- Continuously A/B test headlines, creative, landing pages, and calls-to-action to improve conversion
- Build and manage performance dashboards to communicate metrics with the leadership team
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