Paid Media Senior Performance Analyst
New
P
Power DigitalGrowth Marketing
Remote - MexicoFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 4-5 years of digital marketing experience. 3+ years in agency setting. Minimum 4 years of hands-on experience with Search Engine Marketing
- Required Skills
- Google AnalyticsMicrosoft Office Suite
Requirements
- 4-5 years of digital marketing experience
- 3+ years in agency setting
- Minimum 4 years of hands-on experience with Search Engine Marketing
- Experience with Performance Max campaigns
- Experience with Standard Shopping campaigns
- Experience with YouTube Ads
- Experience with Display Advertising
- Experience with Local campaigns
- Experience with Bing Ads
- Experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
- Significant campaign management experience in 3 or more additional campaign types
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
- Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story
- Proficiency in spoken and written English at an advanced level
Responsibilities
- Delivering a top tier product of the Paid Media department for partners
- Spearheads performance marketing efforts across marquee accounts, leading strategy to achieve account goals
- Executing on effective performance marketing plans to achieve client business goals and effectively scale accounts
- Provide intelligent analysis, interpretation, and action plans based on campaign performance data
- Acting on key coaching moments with team members to improve skillset and deliver a top tier product
- Key point of escalation for strategic guidance and performance management
- Actively participate in training material development process and presentation
- Identify broader department knowledge gaps and collaborate with leadership and development leads to implement trainings, solutions or process improvements
- Maintain frequent and excellent communication on both internal agency teams and externally with assigned clients
- Serve as a role model in motivating the rest of the team to utilize available AI and outsource resources to assist in workflow whenever possible
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
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