Director, Demand Generation

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QualioB2B SaaS, Life Sciences
North America, Europe and AustraliaFull-TimeDirector
Salary not disclosed
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Job Details

Experience
3 to 5 years
Required Skills
Artificial IntelligenceHubSpot

Requirements

  • Pipeline ownership track record, accountable for pipeline numbers, not just leads.
  • AI-first operating mindset, using AI as a design constraint and quantifying its impact.
  • 3 to 5 years of demand generation experience in B2B SaaS.
  • Understanding of recurring revenue models, complex buying cycles, and multi-stakeholder deals.
  • Direct experience in life sciences, compliance, or regulatory tech is an advantage.
  • Team building track record, having recruited and managed a demand generation team.
  • Deep fluency with modern demand gen tooling including Clay, HubSpot, intent data platforms, and sales engagement tools.
  • Experimentation discipline with clear hypotheses and clean measurement.
  • Funnel analytics fluency, tracking input and output metrics and building dashboards.
  • Cross-functional credibility with sales, RevOps, CS, and BDR teams.
  • Excellent asynchronous communicator and remote-first work habits.

Responsibilities

  • Manage a team to build and run a full-funnel demand engine with AI at its core.
  • Design programs that cover all three sales motions: net new platform, installed base expansion, and enterprise.
  • Integrate AI as a foundational input in all workflows, redesigning processes with AI.
  • Partner with the BDR team to drive outbound pipeline quality.
  • Provide ICP-fit targeting, campaign context, intent signals, and qualification intelligence to BDRs.
  • Run structured experiments and build a learning culture.
  • Own channel strategy and budget allocation, making investment decisions from contribution data.
  • Build and maintain attribution infrastructure with RevOps.
  • Model AI adoption for the broader team, building workflows and documenting what works.
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