Demand Generation Manager
New
Remote USFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SEOHubSpot
Requirements
- 5+ years of demand generation or similar experience in a B2B environment
- Experience with building campaigns leveraging organic and paid channels (e.g. email, SEM, paid social, display/retargeting, events, and industry and association partners)
- Experience using data to develop a POV on campaign performance (sharing “what happened” & “what next”)
- Deep experience with email marketing: designing tailored drip programs and managing customer and prospect lists
- Ability to collaborate well with diverse partners, influence without direct authority, and build strong relationships across teams
- Strong verbal and written communication skills to effectively communicate complex programs, processes, recommendations, and data to audiences across functions, teams, and organizational levels
- Strategic thinker, with strong program and project management skills and attention to detail
- Advanced experience working with HubSpot, SEM, SEO, paid social, and complimentary platforms
Responsibilities
- Build and scale full-funnel campaigns across paid, web, email, and experimental channels
- Drive testing, reporting, and analysis through KPIs to optimize programs as well as inform new strategies to continually improve campaign performance
- Develop personalization and tailored content plan to engage and convert target accounts
- Partner with Product Marketing, Events, Creative, Sales, Client Success, and Product teams to translate their work into lead generating campaigns
- Design and maintain audience list and prospecting strategy for account segmentation and targeting
- Carry out additional responsibilities as assigned based on business need
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