Performance Marketing Strategist
New
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- SQLMicrosoft Excel
Requirements
- 6+ years of experience in performance marketing or paid acquisition roles
- Proven track record managing large-scale paid media budgets with direct accountability for CAC, ROAS, and payback
- Deep expertise across major platforms such as Meta Ads, Google Ads, TikTok, YouTube, X, Reddit, and programmatic channels
- Strong understanding of attribution models, MMP tools, and incrementality testing methodologies
- Analytical mindset with strong Excel or SQL-adjacent capabilities for modeling and performance analysis
- Ability to operate as both strategist and hands-on operator in fast-paced environments
- Strong creative instincts and ability to guide performance-driven ad development
- Experience in crypto, fintech, trading, or other high-intent, regulated industries is highly preferred
- Strong communication skills with ability to present insights to senior stakeholders
Responsibilities
- Lead global performance marketing efforts end-to-end
- Own and execute performance marketing strategy across Meta, Google, TikTok, X, Reddit, YouTube, programmatic, and emerging channels
- Manage daily campaign operations including building, launching, optimizing, and scaling paid media campaigns
- Set and oversee budgets, forecasts, and channel allocation strategies with accountability for CAC, ROAS, and payback metrics
- Develop and run structured experimentation roadmaps, including creative testing and channel expansion initiatives
- Partner with creative teams to brief, test, and iterate high-performing ad concepts across formats
- Collaborate with analytics teams to improve attribution, tracking infrastructure, and incrementality measurement
- Translate performance data into actionable insights, playbooks, and scalable growth frameworks
- Present results, forecasts, and strategic recommendations to senior leadership
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