Performance Marketing Specialist
New
United StatesFull-TimeMiddle
Salary55,000 - 75,000 USD per year
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Job Details
- Experience
- 3+ years
- Required Skills
- Microsoft Power BISalesforceGoogle AnalyticsTableauMicrosoft ExcelHubSpotGoogle SheetsLooker
Requirements
- 3+ years of experience in performance marketing, digital marketing, demand generation, or paid media
- Hands-on experience managing paid campaigns on platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads, or similar
- Strong analytical skills with experience interpreting funnel metrics, attribution data, and campaign performance insights
- Proven ability to optimize campaigns toward business outcomes such as lead generation, pipeline growth, and customer acquisition
- Solid understanding of conversion strategy, audience segmentation, landing page optimization, and A/B testing methodologies
- Ability to manage multiple campaigns and priorities in a fast-paced, evolving environment
- Strong communication and collaboration skills for cross-functional stakeholder engagement
- Detail-oriented, proactive, and comfortable balancing strategic thinking with hands-on execution
- Familiarity with analytics tools such as Google Analytics and BI/reporting platforms (Tableau, Power BI, Looker, or similar)
- Experience with CRM and marketing automation systems (Salesforce, HubSpot, Marketo, Pardot, or equivalent)
- Strong Excel or Google Sheets skills for data analysis and reporting
- Exposure to AI-assisted marketing tools and understanding of responsible AI use in campaign workflows
Responsibilities
- Plan, execute, and optimize paid marketing campaigns across search, social, display, retargeting, and other performance channels to drive qualified leads and revenue growth
- Translate business and product goals into actionable campaign strategies, including audience targeting, testing frameworks, budgeting, and performance benchmarks
- Manage day-to-day campaign operations, including setup, segmentation, pacing, asset coordination, and quality control
- Analyze campaign performance across full funnel metrics (leads, MQLs, SQLs, pipeline, revenue) to identify optimization opportunities and improve ROI
- Collaborate with vertical marketing, product, creative, and RevOps teams to refine messaging, landing pages, and conversion paths
- Build dashboards and reports to communicate performance insights and support data-driven decision-making
- Conduct continuous A/B testing across creative, copy, audiences, bidding strategies, and landing page experiences
- Improve campaign efficiency by identifying waste reduction opportunities and scaling high-performing initiatives
- Support attribution, tracking, and lead flow accuracy in partnership with RevOps teams
- Stay current on digital marketing trends, platform updates, and evolving privacy and measurement standards
- Leverage AI-enabled tools to enhance campaign ideation, optimization, reporting, and workflow efficiency while maintaining strong human oversight
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