SEO Content Specialist - International SEO
New
ThailandContractMiddle
Salary not disclosed
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Job Details
- Languages
- Thai, English
- Required Skills
- SEOSEMrushAhrefs
Requirements
- Native or near-native proficiency in Thai
- Business-level English proficiency
- Proven experience in SEO content writing and/or content marketing with a portfolio
- Strong copywriting and copy editing skills
- Experience giving constructive feedback to other writers
- Experience with editorial planning and publishing content in a CMS
- Solid understanding of SEO fundamentals: keyword optimization, content structure, user intent
- Familiarity with SEO tools like Ahrefs, Semrush (bonus)
- Experience using web analytics tools
- High attention to detail
- Strong time management: ability to self-manage capacity, meet project deadlines, and balance multiple priorities
- Deep understanding of local cultural and linguistic nuances in Thailand
- Appreciation of local writing trends and content preferences
- Ability to identify opportunities specific to the Thai market
- Excellent communication skills: clear, proactive, transparent
- Collaborative mindset
- Willingness to give and receive feedback constructively
- Curiosity about emerging channels (AI search, LLMs, social search, new platforms)
- Comfort with ambiguity
- Channel-agnostic thinking (discoverability across various platforms)
- Data-driven adaptability
- Early adopter energy regarding new discovery channels
Responsibilities
- Champion content requirements for landing pages and blog articles
- Support the development of long-term content strategy by maintaining an up-to-date editorial calendar and publishing plan
- Create and edit SEO-optimized, engaging content about various design topics that align with the SEO team's content strategy and resonate with local audiences
- Upload and publish content that follows the latest SEO best practices and fits our local tone of voice
- Regularly track and optimize landing pages to maintain freshness, improve content credibility, and enhance user engagement
- Maintain a high level of quality and consistency in alignment with Canva's brand guidelines
- Provide feedback on content management systems, translation quality, and page layout
- Work closely with the wider Thailand SEO team to align on goals, priorities, and SEO best practices
- Support broader SEO activities such as keyword research, competitor analysis, and collaboration with Outreach Specialists
- Collaborate with the country SEO team and broader marketing/community teams to ensure content strategy reflects local market dynamics and user needs
- Contribute local market intelligence and user insights that inform content priorities and opportunity identification
- Build relationships across functions to understand how your content work supports broader country initiatives
- Stay curious about emerging search and discovery trends in your market
- Understand where traditional SEO drives value versus where new channels and approaches may be more effective
- Be open to experimenting with new content formats and optimization approaches
- Share observations and learnings about how users in your market discover content
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