SEO Outreacher - Thailand
New
While we support flexible, remote-friendly ways of working, for this role we’re focusing on ThailandContractMiddle
Salary not disclosed
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Job Details
- Languages
- Native Thai speaker with business-level English
- Experience
- 1-2 years experience
- Required Skills
- Ahrefs
Requirements
- Native Thai speaker with business-level English
- Deep understanding of Thailand digital publishing landscape, content creator ecosystem, and outreach norms
- Ability to identify locally relevant opportunities
- Positive, enthusiastic, and personable with excellent written communication skills
- Proven ability to build authentic, trust-based relationships remotely
- Resilient in handling rejection and able to negotiate win-win placements without paid links
- Skilled at tailoring messaging for different audiences (journalists, bloggers, YouTubers, community moderators)
- 1-2 years experience in link building, digital PR, content marketing, or related outreach-focused roles
- Basic understanding of how search engines work and what makes a high-quality backlink
- Familiarity with SEO tools (Ahrefs, Google Search Console, Screaming Frog) or willingness to learn quickly
- Comfortable using AI tools for drafting, research, and analysis
- Basic understanding of how LLMs work
- Not afraid of learning new software
- High attention to detail
- Organized and systematic in tracking outreach activity, managing contacts, and reporting progress
- Comfortable working within structured frameworks while proposing improvements
- Proactive mindset and comfortable with autonomy and accountability
- Thrives in a highly collaborative environment
- Excited to embed with non-SEO teams and spot opportunities
- Skilled at building trust across teams
- Comfortable with experimentation, iteration, and occasional failure
- Curious and growth-oriented
- Ability to connect individual outreach campaigns to broader SEO goals
- Comfortable participating in strategy discussions and contributing ideas
- Willingness to step beyond pure execution and think about "why" not just "how"
Responsibilities
- Collaborate with Country SEO Lead and Global Outreach Lead to identify priority landing pages and set backlink targets
- Research and build prospect lists using Canva's proven frameworks (guest posting, resource page insertions, broken link building)
- Analyze competitor backlink profiles to uncover replicable opportunities
- Prioritize prospects based on relevance, authority, and likelihood of success
- Write personalized, culturally fluent outreach emails to Thailand publishers and editors
- Manage end-to-end outreach workflows (initial contact → follow-ups → negotiation → placement → relationship maintenance)
- Build authentic, long-term relationships with website owners, journalists, and content creators
- Maintain detailed records of all outreach activity, responses, and outcomes in shared tracking systems
- Ensure all backlinks meet Canva's strict white-hat quality standards
- Monitor link placements for compliance, indexation, and longevity
- Report monthly on progress toward goals, flagging risks or blockers proactively
- Contribute insights to monthly performance reviews with Country SEO Lead and Global Outreach Lead
- Identify key platforms for brand recognition and create aligned outreach initiatives
- Support the Country SEO Lead with content optimization, technical SEO tasks, or strategic projects as needed
- Contribute insights from outreach campaigns to inform country SEO strategy
- Stay connected to Thailand's community, marketing, partnerships, and product teams to spot opportunities
- Proactively propose how outreach can amplify other teams' work
- Utilize AI tools for tasks like research, drafting communications, and analyzing responses
- Develop workflows to automate routine activities, such as data processing and report generation
- Explore new AI solutions and share successful practices with the team
- Spot inefficiencies in workflows and suggest AI-driven improvements
- Design and execute A/B tests on outreach tactics
- Test new link building tactics or platforms and document results
- Share experiment findings with the global team via written reports, presentations, or team workshops
- Contribute to monthly global outreach team syncs with insights, learnings, and questions
- Update the global outreach playbook with Thailand-specific tactics, templates, or best practices
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