SEO Outreacher - Thailand

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While we support flexible, remote-friendly ways of working, for this role we’re focusing on ThailandContractMiddle
Salary not disclosed
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Job Details

Languages
Native Thai speaker with business-level English
Experience
1-2 years experience
Required Skills
Ahrefs

Requirements

  • Native Thai speaker with business-level English
  • Deep understanding of Thailand digital publishing landscape, content creator ecosystem, and outreach norms
  • Ability to identify locally relevant opportunities
  • Positive, enthusiastic, and personable with excellent written communication skills
  • Proven ability to build authentic, trust-based relationships remotely
  • Resilient in handling rejection and able to negotiate win-win placements without paid links
  • Skilled at tailoring messaging for different audiences (journalists, bloggers, YouTubers, community moderators)
  • 1-2 years experience in link building, digital PR, content marketing, or related outreach-focused roles
  • Basic understanding of how search engines work and what makes a high-quality backlink
  • Familiarity with SEO tools (Ahrefs, Google Search Console, Screaming Frog) or willingness to learn quickly
  • Comfortable using AI tools for drafting, research, and analysis
  • Basic understanding of how LLMs work
  • Not afraid of learning new software
  • High attention to detail
  • Organized and systematic in tracking outreach activity, managing contacts, and reporting progress
  • Comfortable working within structured frameworks while proposing improvements
  • Proactive mindset and comfortable with autonomy and accountability
  • Thrives in a highly collaborative environment
  • Excited to embed with non-SEO teams and spot opportunities
  • Skilled at building trust across teams
  • Comfortable with experimentation, iteration, and occasional failure
  • Curious and growth-oriented
  • Ability to connect individual outreach campaigns to broader SEO goals
  • Comfortable participating in strategy discussions and contributing ideas
  • Willingness to step beyond pure execution and think about "why" not just "how"

Responsibilities

  • Collaborate with Country SEO Lead and Global Outreach Lead to identify priority landing pages and set backlink targets
  • Research and build prospect lists using Canva's proven frameworks (guest posting, resource page insertions, broken link building)
  • Analyze competitor backlink profiles to uncover replicable opportunities
  • Prioritize prospects based on relevance, authority, and likelihood of success
  • Write personalized, culturally fluent outreach emails to Thailand publishers and editors
  • Manage end-to-end outreach workflows (initial contact → follow-ups → negotiation → placement → relationship maintenance)
  • Build authentic, long-term relationships with website owners, journalists, and content creators
  • Maintain detailed records of all outreach activity, responses, and outcomes in shared tracking systems
  • Ensure all backlinks meet Canva's strict white-hat quality standards
  • Monitor link placements for compliance, indexation, and longevity
  • Report monthly on progress toward goals, flagging risks or blockers proactively
  • Contribute insights to monthly performance reviews with Country SEO Lead and Global Outreach Lead
  • Identify key platforms for brand recognition and create aligned outreach initiatives
  • Support the Country SEO Lead with content optimization, technical SEO tasks, or strategic projects as needed
  • Contribute insights from outreach campaigns to inform country SEO strategy
  • Stay connected to Thailand's community, marketing, partnerships, and product teams to spot opportunities
  • Proactively propose how outreach can amplify other teams' work
  • Utilize AI tools for tasks like research, drafting communications, and analyzing responses
  • Develop workflows to automate routine activities, such as data processing and report generation
  • Explore new AI solutions and share successful practices with the team
  • Spot inefficiencies in workflows and suggest AI-driven improvements
  • Design and execute A/B tests on outreach tactics
  • Test new link building tactics or platforms and document results
  • Share experiment findings with the global team via written reports, presentations, or team workshops
  • Contribute to monthly global outreach team syncs with insights, learnings, and questions
  • Update the global outreach playbook with Thailand-specific tactics, templates, or best practices
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