Senior Technical Program Manager, Audience Targeting
New
M
MNTNAdTech, MarTech
Within the USFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
Requirements
- 5+ years of Product Management or Technical Program Management experience within AdTech or MarTech
- Direct ownership of audience targeting or segmentation systems
- Proven track record of improving campaign performance through targeting strategies (e.g., conversion lift, efficiency gains, higher-quality audiences)
- Deep experience working with audience segmentation platforms
- Deep experience working with identity graphs or identity resolution systems
- Deep experience working with targeting and optimization systems
- Strong understanding of data pipelines and audience ingestion flows
- Strong understanding of signal quality, enrichment, and data reliability
- Strong understanding of tradeoffs between scale, accuracy, and latency in targeting systems
- Experience partnering closely with Data Science or ML teams on model-driven targeting
- Ability to define, measure, and iterate using experimentation and performance data
- Strong analytical skills; ability to translate data into product decisions
- Excellent stakeholder management and communication skills
Responsibilities
- Own the roadmap for audience targeting capabilities, including segmentation, targeting logic, and supporting infrastructure
- Translate company objectives into targeting strategy that enables customers to improve campaign performance
- Identify high-impact opportunities to improve targeting precision, scale, and usability
- Define clear problem statements grounded in customer outcomes (e.g., reach, match rate, performance lift)
- Establish success metrics for targeting capabilities and ensure alignment across stakeholders
- Prioritize initiatives based on expected impact to customer performance and business value
- Partner with Engineering and Data Science to design targeting systems that balance accuracy vs scale, latency vs performance, and flexibility vs system complexity
- Ensure solutions are durable, measurable, and aligned with long-term platform direction
- Work closely with Data and Engineering to understand audience ingestion pipelines, identity resolution inputs and dependencies, and data quality and signal reliability
- Translate system constraints into product decisions and roadmap sequencing
- Engage deeply in discussions around data models, APIs, and targeting infrastructure
- Own performance of targeting capabilities as measured by campaign performance improvements, audience match rates, signal utilization, targeting efficiency and precision
- Drive iteration through experimentation, data analysis, and performance monitoring
- Ensure targeting capabilities consistently enable acquisition of high-value customers
- Drive alignment across Engineering, Data Science, Product, and Marketing teams
- Act as the central point of accountability for targeting strategy and tradeoffs
- Communicate clearly with leadership on performance, risks, and opportunities
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