Senior Manager, Segment Campaign Strategy
New
G
GreenhouseSaaS
Anywhere in the United StatesFull-TimeManager
Salary128,300 - 180,000 USD per year
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Job Details
- Experience
- 6-9+ years, 2-4+ years of people management experience
- Required Skills
- SalesforceTableau
Requirements
- 6-9+ years of progressive experience in B2B demand generation, account-based marketing, field/segment marketing, or similar.
- Meaningful experience marketing to complex segments such as enterprise and upper mid-market.
- 2-4+ years of people management experience, leading and developing marketers or field/segment teams.
- Deep familiarity with complex B2B sales motions and buying committees.
- Demonstrated success planning and executing integrated, segment-level campaigns and programs across channels.
- Strong experience working with territory models, account plans, and segment/vertical tiering.
- Proven ability to partner closely with Product & Customer Marketing and Content teams on messaging, personas, and competitive narratives.
- Comfort working with core B2B marketing and revenue tech (e.g., Marketo or similar marketing automation, Salesforce, webinar/event platforms, and BI tools such as Tableau/Bizible).
- Advanced fluency with Salesforce account and opportunity data, including building your own reports.
- Excellent stakeholder management and communication skills.
- A bias for action and experimentation.
Responsibilities
- Set the full funnel campaign strategy for priority segments, encompassing product led initiatives, content campaigns, events/experiences, ABM plays, and partner motions.
- Own the segment campaign strategy and roadmap, creating quarterly themes that define GTM initiatives across channels and tie them to clear pipeline and opportunity goals.
- Translate segment narratives and product stories into concrete, multi touch segment campaigns mapped to specific personas, buying committee members, and funnel stages.
- Act as an integrator across channels, making sure email, paid, web, events, ABM, lifecycle, partner and SDR motions each have a defined role in the segment plan.
- Own the creation and ongoing refinement of integrated campaign briefs for Growth and Demand Generation.
- Operationalize Sales tiering frameworks and account strategies for marketing plays.
- Lead integrated, multi-channel segment campaigns (email, content, events, ABM, partner plays).
- Partner with Marketing Operations & Analytics to define segment-level reporting views and use data for optimization.
- Build and iterate on dashboards and reports that make it easy to understand segment performance.
- Use Salesforce account and opportunity data hands-on to tell a clear story about segment campaigns.
- Build strong cross-functional partnerships with Sales and SDR leaders, Product & Customer Marketing, ABM, and MOPs.
- Manage and develop a small, segment- and ABM-focused team, driving clear prioritization and fostering documentation, reuse, and experimentation.
- Balance strategy, leadership, and execution—owning and executing critical segment campaigns yourself while coaching team members.
- Create operating rhythms that keep Growth, Product & Customer Marketing, MOPs, Sales, and channel owners aligned on segment priorities.
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