VP of Marketing
F
Fama Technologies IncGRC, HCM Technology
United StatesFull-TimeVp
Salary not disclosed
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Job Details
- Experience
- 10+ years B2B marketing, with 5+ years in a senior leadership role
- Required Skills
- SEOHubSpot
Requirements
- 10+ years of B2B marketing experience
- 5+ years in a senior leadership role within a B2B SaaS company
- GRC and HCM technology experience is required
- Demonstrated success building enterprise ABM engines from the ground up
- Proven track record building or scaling channel and partner marketing programs
- Deep expertise in evolving digital presence (AEO, GEO)
- Deep fluency in AI-augmented marketing operations
- Command of modern MarTech ecosystems: Hubspot, 6sense, Demandbase, Dreamdata
- Experience with marketing automation at scale
- Experience operating in or readiness to lead international market entry
- Revenue-Oriented: Measures marketing success in pipeline and closed revenue
- Precision with Data: Able to build attribution models, read cohort analyses, and translate data into investment decisions
- Velocity at Scale: Builds for speed with lean teams, automated workflows, and high-output content engines
- Cross-Functional Fluency: Natural partner to Revenue, Product, and CEO
- Execution Mentality: Has shipped enterprise campaigns, partner launches, and product narratives
Responsibilities
- Define and execute a comprehensive marketing roadmap aligned to company targets.
- Own Fama’s evolution into the category-essential solution for behavioral risk intelligence.
- Serve as the primary market evangelist with C-suite HR personas and Executive Search.
- Partner with CEO and VP of Revenue to translate market positioning into winning narratives.
- Build and operate a high-velocity, account-based marketing engine.
- Own full-funnel demand generation strategy with clear accountability for pipeline contribution and influenced revenue.
- Architect and lead a robust channel partner program.
- Build “Marketing-through-Partners” motions that generate high-quality referral pipeline.
- Lead a modern, agentic AI-augmented marketing function.
- Build and manage a high-output content engine.
- Own the company’s digital presence (website, SEO, CRO, gated content).
- Collaborate with RevOps to connect marketing spend directly to pipeline and closed-won revenue.
- Build and maintain real-time executive dashboards for ROI and channel efficiency.
- Translate attribution data into resource allocation recommendations and investment decisions.
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