- Maintain and enrich account and contact data in HubSpot.
- Review the intent-signal digest, prioritize opportunities by fit and timing, and route them to the appropriate seller with context.
- Partner with sales and business development on targeted go-to-market efforts, account research, and signal-based outreach.
- Design outbound campaigns by defining target segments, building lists, and matching segments to appropriate messaging.
- Build pre-show lists, run sequences before and after events, and analyze event results.
- Measure sequences and campaigns, report performance, and recommend what to scale or retire.
- Maintain pipeline and campaign reporting and keep the underlying data accurate.
- Identify workflow friction and use automation and AI to improve processes; document effective workflows.
HubSpotCRM