Apply📍 United States
🔍 B2B technology
- 7+ years of digital marketing experience, preferably in B2B technology markets.
- Experience managing a pipeline and an SDR team for outbound lead generation.
- Proficiency in developing marketing strategy and managing email marketing campaigns.
- Experience with managing digital marketing budgets and analyzing ROI.
- Proven expertise in executing account-based marketing campaigns.
- Deep understanding of full-funnel performance marketing and optimization strategies.
- Familiarity with CRM and marketing automation systems, particularly Salesforce and Hubspot.
- Strong project management skills, self-motivated and resourceful.
- Create and manage account-based marketing campaigns targeting key markets and verticals.
- Build-out a scalable demand generation function to drive predictable pipeline activity.
- Manage all inbound and outbound demand generation channels using various tactics.
- Evaluate campaign performance, optimize results, and analyze reports effectively.
- Maintain a feedback loop between sales & marketing to enhance lead generation.
- Collaborate with the marketing team and vendors to convert website traffic into leads.
- Build reports and dashboards to monitor lead generation activities.
- Evaluate and manage outside vendors contributing to demand creation programs.
- Ensure compliance with opt-in laws and manage database hygiene.
- Maintain visibility of demand gen strategy with the executive team.
LeadershipProject ManagementBusiness DevelopmentData AnalysisPeople ManagementSalesforceProject CoordinationCross-functional Team LeadershipStrategyBusiness developmentData analysisCommunication SkillsAnalytical SkillsCollaboration
Posted 2024-10-21
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