Product Marketing Manager

New

Europe, high time overlap with our team membersFull-TimeManager

Salary not disclosed

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Job Details

Languages: English (C1-level minimum)
Experience: 3-6 years

Requirements

Proven track record in Product Marketing or Lifecycle Marketing
3-6 years of experience in a PLG (Product-Led Growth) environment
Understanding of how product communication influences activation, expansion, and retention
Excellent English skills (C1-level minimum)
Ability to turn complex product logic into clear, compelling value stories, messaging frameworks, and enablement materials
Excellent project manager, capable of taking complex ideas from concept to full execution
Proficient with marketing automation, CMS, and AI tools
Comfortable implementing technical setups and orchestrating execution across tools, automation, and delegation
Data-informed, comfortable using product usage analytics to understand behavioral cohorts, personalize communication, and measure success
Strategic thinker, understanding how to position products and features in a way that makes sense in customers' world
Ability to connect market signals, customer needs, and product ambitions into a sharp narrative
Ownership mentality and a collaborative team player, enjoying the interdisciplinary nature of Growth Squads
Coachable and keen to learn about PLG mechanics, AI-supported workflows, and emerging opportunities in product communication
Strong cross-functional bridge-builder, able to work well with Product Managers, Growth Marketers, Sales, Customer Success, Designers, Copywriters, and Developers
Based in Europe to ensure a high time overlap with team members

Responsibilities

Define our positioning and messaging, turning complex technical features like AI-driven quality checks and audit trails into clear business value for our customers.
Create high-impact assets our Sales and Success teams need to win, including refined pitch decks, competitive battle cards, demo environments, and workflow guides.
Help audit, plan, and scale our communication across email and in-app channels (using tools like Customer.io and Jimo), ensuring consistent messaging from first "Aha!" moment to full product adoption.
Own the end-to-end go-to-market process for new features, coordinating with Product and customer-facing teams to ensure every release reaches the right audience with the right message across all marketing channels.
Conduct customer research, product usage audits, and win/loss analysis to understand the "why" behind user behavior and turn these insights into actionable strategies.
Take ownership of our profiles on platforms like G2, Capterra, and OMR, ensuring they are accurate, compelling, and used strategically as social proof and for Answer Engine Optimization (AEO).

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