Product Marketing Manager - GTM & Enablement
New
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SplitMetricsB2B SaaS, consumer apps, marketing technology
Remote - Europe Time Zones, Europe Time ZonesFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 4+ years
Requirements
- 4+ years of experience as PMM in B2B SaaS or consumer apps
- Experience in creating marketing assets, such as emails, internal enablement decks, product data sheets, battle cards
- Experience working in marketing for the US & EMEA markets
- Exceptional English, both written and spoken
- Sense of ownership in everything you do
- Ruthless prioritisation and execution skills
- Comfortable collaborating with a diverse set of stakeholders across Product, Marketing, Engineering, Sales, Customer Success, and Support
- AI-native who seeks opportunities to improve routine workflows through AI
- Previous experience in marketing technology is a plus
Responsibilities
- Own the go-to-market strategy for new features and improvements with a focus on driving adoption
- Define the positioning, messaging, and narrative for new features and product improvements together with the marketing team
- Build and refine internal enablement materials that help sales, customer success, support, and business development teams achieve their goals
- Evaluate the results of product launches to adjust product strategy together with the Product Managers team
- Keep customers informed and engaged, e.g., via monthly newsletters
- Optimise automated communications workflows for higher performance
- Build, refine, and keep competitive battle cards up to date
- Improve core product marketing processes with AI workflows to simplify keeping internal knowledge up-to-date
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