Digital Analytics Specialist (MarTech)
New
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–5+ years
- Required Skills
- JavascriptSalesforceTypeScriptReactHubSpot
Requirements
- 3–5+ years of experience in digital analytics, tracking implementation, or technical ad operations roles.
- Strong hands-on expertise with Google Tag Manager, Meta Pixel, and Google Ads tracking setups.
- Proficiency in JavaScript and TypeScript, with experience working in React-based environments.
- Solid ability to diagnose and resolve complex tracking, attribution, and data accuracy issues.
- Experience validating and maintaining multi-platform event tracking and marketing measurement systems.
- Strong communication skills, with the ability to explain technical concepts to non-technical stakeholders.
- Detail-oriented mindset with strong QA discipline and documentation skills.
- Ability to manage multiple tracking environments in fast-paced, client-facing settings.
- Nice to have: experience with server-side GTM, advanced tracking architectures, or broader MarTech ecosystems.
Responsibilities
- Implement and maintain tracking systems including Google Tag Manager, Meta Pixel, Google Ads conversion tracking, and related MarTech tools.
- Design, configure, and QA event tracking across websites, CMS platforms, CRMs, and eCommerce environments.
- Validate conversion events, UTMs, and attribution logic to ensure accurate cross-platform measurement.
- Integrate tracking systems with CRMs such as HubSpot, Salesforce, GoHighLevel, or Recruiterflow.
- Work directly with JavaScript, TypeScript, and React-based codebases when tag managers are insufficient.
- Troubleshoot and resolve cross-platform tracking, attribution, and data flow issues.
- Conduct rigorous QA testing of tracking implementations and ensure accuracy before deployment.
- Document tracking setups, assumptions, and limitations clearly for internal teams and clients.
- Collaborate with account managers and stakeholders to gather requirements and recommend improvements to tracking systems.
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