SEO Specialist - E-commerce
New
IndiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 4+ years
- Required Skills
- ShopifyGoogle AnalyticsSEOSEMrushAhrefs
Requirements
- 4+ years of hands-on SEO experience
- Proven expertise in developing and executing successful link-building and off-page SEO strategies
- Strong understanding of technical SEO
- Experience with on-page SEO
- Experience with content optimization
- Experience with keyword strategy development
- Proficiency in Ahrefs
- Proficiency in SEMrush
- Proficiency in Google Analytics 4
- Proficiency in Google Search Console
- Proficiency in Screaming Frog
- Strong analytical mindset
- Experience collaborating with cross-functional teams
- Familiarity with Shopify or similar e-commerce platforms (plus)
- Excellent written and verbal communication skills in English
Responsibilities
- Develop and execute a full-funnel SEO strategy focused on improving rankings, organic traffic, and conversions across the website
- Conduct in-depth keyword research to identify growth opportunities across product categories, content, and landing pages
- Optimize on-page SEO elements including metadata, internal linking structures, content hierarchy, and site architecture
- Lead technical SEO improvements in collaboration with development teams, including site speed, crawlability, indexation, and structured data
- Design and implement scalable link-building and digital PR strategies to improve domain authority and competitive keyword rankings
- Build partnerships and outreach campaigns with relevant publishers, bloggers, and industry websites for high-quality backlinks
- Collaborate with content, UX, and product teams to ensure SEO best practices are embedded across all digital assets
- Monitor performance using tools such as GA4, Google Search Console, Ahrefs, SEMrush, and Screaming Frog, and drive continuous optimization
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