Director, Mass Market Acquisition and Engagement
New
United States, U.S. East Coast hoursFull-TimeDirector
Salary145,000 - 165,000 USD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- Project ManagementSalesforceDigital MarketingA/B testingHubSpot
Requirements
- 10+ years of experience in digital marketing, audience acquisition, fundraising growth, or performance marketing roles.
- Proven experience building and managing full-funnel marketing strategies that drive measurable growth in audience and revenue.
- Strong expertise in paid media, email marketing, CRM systems, audience segmentation, and digital analytics tools.
- Experience working with marketing automation and CRM platforms such as Salesforce, HubSpot, Iterable, or similar tools.
- Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Demonstrated ability to manage cross-functional collaboration across marketing, communications, and development teams.
- Excellent communication skills with the ability to simplify complex topics into compelling messaging for diverse audiences.
- Strong project management and organizational skills in fast-paced, multi-priority environments.
- Experience in nonprofit fundraising, advocacy, public policy, or mission-driven organizations is strongly preferred.
- Passion for climate, clean energy, or social impact work is highly valued.
Responsibilities
- Develop and lead a comprehensive, organization-wide mass-market acquisition and engagement strategy aligned with audience growth and fundraising objectives.
- Design and execute multi-channel acquisition campaigns across email, social media, paid media, search, display, and emerging platforms.
- Own and optimize the full marketing funnel, including awareness, acquisition, engagement, conversion, retention, and supporter stewardship.
- Manage and optimize paid media investments across platforms such as Google Ads, Meta, YouTube, LinkedIn, and others to drive efficient audience growth.
- Build and improve email and lifecycle marketing programs, including segmentation, automation, and personalization strategies.
- Oversee testing and optimization initiatives (A/B testing, messaging experiments, funnel improvements) to enhance conversion and engagement performance.
- Collaborate closely with communications, development, and events teams to align messaging, campaigns, and fundraising priorities.
- Lead engagement and conversion strategies, including landing pages, content journeys, and digital activation pathways.
- Design retention and stewardship strategies to increase lifetime value and deepen supporter relationships.
- Manage external agencies, vendors, and internal marketing staff while ensuring alignment with overall strategy and performance goals.
- Monitor performance analytics and KPIs to continuously improve campaign effectiveness and audience growth outcomes.
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