Creative Strategist
A
AperturePerformance Marketing
United Kingdom. Portugal. Italy. Turkey. Serbia, UK timezoneFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Artificial Intelligence
Requirements
- Experience working with creators, UGC, or content pipelines at scale.
- Proven experience in performance-led creative, paid social, or growth strategy.
- Actively using AI tools in your workflow across research, ideation or production.
- Comfort working directly with performance data and using it to inform creative decisions.
- Experience in apps, subscriptions, DTC or performance-driven environments is a strong plus.
- Strong track record of developing concepts that drove measurable results, not just engagement.
- Deep understanding of short-form, social-native content across TikTok, Meta, Reels and similar platforms.
- High attention to detail.
- Commercially minded and cares about outcomes.
- Understands what makes someone stop, care and act.
- Uses data to inform decisions, not justify them after the fact.
- Comfortable operating in ambiguity and figuring things out.
- Actively using Instagram and TikTok on a daily basis.
Responsibilities
- Help build, lead and scale Aperture’s performance creative engine.
- Turn customer insight, platform data, creative trends and performance learnings into high-performing ad concepts.
- Work closely with the performance team to understand what is actually converting.
- Work with growth managers to align creative strategy with commercial priorities.
- Connect ads with onboarding, pricing and conversion with product and funnel owners.
- Work with creators and production teams to turn concepts into assets.
- Explain the thinking behind creative strategy and testing to clients.
- Turn customer insight and performance data into clear, testable creative angles.
- Translate product positioning into social-native concepts across UGC, paid social and emerging formats.
- Write hooks, scripts and briefs that actually drive action, not just attention.
- Write sharp, platform-native copy and use real customer language.
- Build and run structured creative tests with clear hypotheses.
- Ensure creative never bottlenecks growth and maintain high creative velocity.
- Use AI to speed up research, ideation and iteration and test new tools.
- Work with creators and internal teams to turn strategy into high-performing content.
- Understand where performance problems actually sit across the funnel.
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