Head of Marketing
New
C
ChartHopB2B SaaS, HR Tech
Remote USFull-TimeExecutive
Salary200,000 - 240,000 USD per year
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Job Details
- Required Skills
- SalesforceHubSpot
Requirements
- Experience as a builder, capable of elevating existing marketing teams and strategies
- Demand generation focus and expertise
- Prior experience at a B2B SaaS company
- Preference for experience in Human Resources technology, Data Analytics, or AI spaces
- Comfortable with and experienced at pre-Series C companies
- AI-curious and understands the impact of AI on marketing
- Data fluency to make precise, results-focused decisions
Responsibilities
- Lead the marketing team and report directly to the CEO
- Architect go-to-market execution, bridging brand awareness and data-driven demand generation
- Own the strategy and execution of multi-channel programs designed to drive high-quality qualified pipeline
- Oversee paid acquisition (search, social, display) in collaboration with external performance agencies
- Lead the strategy for Answer Engine Optimization (AEO) to ensure ChartHop is the definitive answer in AI-driven search environments
- Cultivate relationships with key HR tech influencers and industry analysts (Gartner, Forrester, etc.)
- Manage external PR resources to drive earned media and thought leadership
- Lead, mentor, and grow a high-performing marketing team
- Manage a roster of specialized agencies and freelancers
- Oversee the marketing tech stack (HubSpot, Salesforce, etc.) to ensure flawless lead routing, attribution, and reporting
- Provide the CEO with clear, data-backed insights on marketing ROI
- Champion the use of Generative AI tools to accelerate content production, audience segmentation, and experiment iteration
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