Growth Marketing Lead - Paid Channels
F
FoundFinTech
San Francisco, New York or Remote (USA)Full-TimeLead
Salary170,000 - 185,000 USD per year
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Job Details
- Experience
- 4–6+ years
- Required Skills
- Google AnalyticsLooker
Requirements
- 4–6+ years in performance marketing
- Hands-on experience managing paid campaigns across at least three channels (Search, Social, and one other)
- Managed meaningful spend on Google Ads
- Managed meaningful spend on Meta
- Proficiency in Google Analytics
- Proficiency in Looker or comparable BI tool
- Experience collaborating with a creative team (plus)
- Understanding attribution models
- Understanding incrementality testing
- Understanding limitations of last-click data
- Experience with MMM or geo-lift frameworks (plus)
- Fintech or Financial Services Experience (preferred)
- Familiarity with compliance constraints in regulated industries
Responsibilities
- Own strategy, execution, and optimization across all paid channels: Google/Bing Search, Meta, Reddit, TikTok, CTV/Streaming, Display, and Affiliate.
- Manage budget allocation across channels to hit CPA, CAC, and activation targets.
- Build, launch, and iterate on campaigns with a bias toward testing creative, audience, bidding strategy, landing page, and offer.
- Partner with the creative team to brief, evaluate, and iterate on ad assets; use performance data to guide creative decisions (not just aesthetic ones).
- Lead audience strategy, including prospecting, lookalike, retargeting, and suppression logic across platforms.
- Own paid channel reporting: weekly performance reviews, monthly channel recaps, and ongoing anomaly detection.
- Collaborate with data and analytics to build incrementality measurement frameworks; understand the difference between attributed and causal performance.
- Manage and improve tracking infrastructure in partnership with engineering, UTMs, pixel health, event-level data quality.
- Develop a test-and-learn roadmap; document results and share learnings across the team.
- Partner with product marketing on messaging, landing page strategy, and offer testing.
- Work closely with the Organic Growth and Brand teams to ensure paid and organic strategies complement rather than cannibalize each other.
- Contribute to campaign planning for product launches, seasonal pushes, and new segment expansion.
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