Head of Digital Experience & Conversion Rate Optimization
New
M
Maximus Health, Inc.Telehealth
USA or CanadaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- Artificial IntelligenceGoogle AnalyticsLookerAhrefs
Requirements
- 7+ years of digital marketing experience with deep expertise in conversion optimization and organic growth
- 5+ years owning a digital experience function in direct-to-consumer environments
- Demonstrated AI proficiency; comfortable using AI coding and productivity tools (e.g., Claude, Claude Code, v0, Cursor)
- Proven track record of driving significant improvements in conversion rates and organic traffic for D2C brands
- Expert-level knowledge of SEO, technical web optimization, and emerging AI discovery platforms
- Strong experience with A/B testing platforms, analytics tools, and marketing automation systems
- Experience managing designers and development resource work queues
- Demonstrated success managing lifecycle marketing programs across acquisition and retention
- Experience influencing product decisions through customer insights and data
- Fluency in Webflow, Ahrefs, Unbounce, Braze, Looker, Google Analytics, Intercom, and TrustPilot
- Familiarity with Webflow CMS and the ability to build and manage pages without engineering dependency
- Bachelor’s degree in Marketing, Computer Science, or related field
Responsibilities
- Own the Maximus marketing website as the primary conversion engine, optimizing every element up to the point of customer conversion
- Lead the migration from Sanity CMS to Webflow, establishing a modern, marketer-controlled web platform
- Build and run a scaled test-and-learn landing page development program, continuously creating, testing, and iterating acquisition funnels and conversion paths
- Leverage AI tools (Claude, Claude Code, etc.) to make rapid site updates, content changes, and optimizations without relying on engineering resources
- Develop and execute a comprehensive SEO strategy to establish Maximus as the authority in performance medicine
- Pioneer our approach to AI engine optimization, ensuring Maximus appears prominently in ChatGPT, Claude, Gemini, Grok, Perplexity, and emerging AI platforms
- Manage and mentor the Lifecycle Marketing lead responsible for email and SMS programs
- Partner with Product teams to align acquisition strategies with product capabilities and roadmap
- Define and own key acquisition metrics including conversion rate, organic traffic, CAC, and attribution models
- Build real-time dashboards that provide actionable insights on the acquisition funnel
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