Social Media Specialist

New

GoodwinAviation Tech

Across the United StatesFull-TimeMiddle

Salary not disclosed

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Job Details

Experience managing social media for a company, founder, or brand where you directly owned posting
Strong understanding of X and LinkedIn and how to create content that resonates in B2B environments
A portfolio of work you have written, designed, or produced yourself
Experience working closely with a business owner, founder, or senior leader
The ability to take direct feedback, apply it quickly, and improve your work
Comfort working in a fast-moving environment where messaging may evolve quickly
Strong writing skills
Good judgment about tone, timing, and audience in a professional industry
High attention to detail
Comfort attending in-person events and representing the company professionally
Availability to come to our Columbus headquarters occasionally when we are hosting events and to attend select industry events as needed

Own the consistent execution of our social media presence across X, LinkedIn and Instagram
Translate product updates, customer stories, event moments, and founder perspectives into platform-specific content (written posts, short-form video, event photography, and simple graphics)
Plan, draft, edit, and publish posts that show how our technology helps brokers in real, practical ways
Work closely with the founder to shape messaging, apply feedback, and ensure alignment with our brand
Maintain a content calendar and keep posting steady and organized
Attend key events to capture photos and videos
Coordinate and publish content from the aviation events we attend and sponsor across the country
Ensure every post reflects the standards we hold internally for clarity, professionalism, and attention to detail
Track engagement and adjust execution based on what resonates with brokers and the broader industry

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