Senior Lead, User Acquisition
New
W
Wealthsimple TechnologiesFintech
Remote (Canada)Full-TimeLead
Salary not disclosed
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Job Details
- Experience
- 10+ years
Requirements
- 10+ years in mobile user acquisition
- 5+ years in a lead or senior individual contributor role in user acquisition
- Hands-on experience managing significant budgets across Meta Ads
- Hands-on experience managing significant budgets across Google Ads
- Working knowledge of TikTok Ads
- Working knowledge of Apple Search Ads
- Deep understanding of mobile attribution (MMPs like Appsflyer, Adjust)
- Deep understanding of SKAN
- Experience with attribution waterfalls
- Experience building or operating creative testing systems with defined KPIs and kill criteria
- Comfort with automation tooling (Meta Ads API, Google Ads scripts, Claude Code)
- Proven track record of instrumenting AI to scale output
- Strong analytical instincts
- Experience managing a small team while remaining hands-on in the channels
Responsibilities
- Own Wealthsimple's user acquisition strategy across paid channels (Meta, Google, TikTok, Apple Search Ads)
- Lead and develop a team of three working across performance, creative, and in-platform execution
- Operate hands-on in ad platforms daily, analyzing performance, running tests, and making optimizations
- Build and maintain a rigorous creative testing framework
- Own mobile attribution infrastructure, including MMP configuration and incrementality testing
- Design and implement UA automation for bid management, ad pausing, and performance reporting
- Drive conversion improvements across the onboarding journey in collaboration with product and engineering
- Establish incrementality testing programs (geo lift, platform lift, holdout tests)
- Maintain a clear, defensible measurement framework
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