User Acquisition Manager - TikTok + Meta
New
K
Kiss My AppsAI, mobile apps
Fully remote from any point of the free worldFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- Minimum 12 months experience with TikTok Ads and from 6 months with Meta Ads
- Required Skills
- Tableau
Requirements
- Minimum 12 months experience with TikTok Ads
- Minimum 6 months experience with Meta Ads
- Experience purchasing traffic for mobile applications (web-to-app / web-to-web) is a plus
- Experience working with large budgets — from $100K+ monthly
- Experience with analytical tools: Tableau, AppsFlyer, Birch (or similar)
- Experience testing and evaluating creative hypotheses based on data
- Analytical and critical thinking
- Creativity and ability to see the connection between visuals and performance
- Structured approach to testing
- Attention to detail and responsibility for the result
- Proactivity and flexible thinking
- Growth mindset and readiness to work in a dynamic environment
Responsibilities
- Launch, optimize and scale advertising campaigns in TikTok Ads and Meta Ads
- Analyze campaign results and monitor key marketing metrics: CTR, CR, CPA, ROI, LTV etc.
- Constantly test new approaches in traffic acquisition to increase efficiency
- Participate in brainstorms with creative and product teams to improve creatives and funnels
- Generate own hypotheses and quickly test them
- Research competitors: their advertising approaches, creatives and user acquisition channels
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