- Drive attendance to Couple.com's weekly online singles events through partnerships, outbound sales, community engagement, and creative campaigns.
- Build relationships with organizers of singles groups, meetups, communities, and adjacent events to funnel their members into Couple.com.
- Attend singles events, mixers, and gatherings to recruit attendees and grow your network, sometimes on nights and weekends.
- Be active in comments, DMs, and online communities where singles spend their time, turning conversations into signups.
- Test new acquisition channels constantly, killing what is not working and doubling down on what is.
- Acquire the right users—the ones who come back—using repeat attendance as a signal for quality.
- Own your numbers, reporting on attendance growth, cost per attendee, and retention as core KPIs.