Senior Programmatic Executive
New
M
MonzoFinTech
Remote (UK)Full-TimeSenior
Salary42500 - 52500 GBP per year
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Job Details
- Experience
- 2 years+
Requirements
- 2+ years in a programmatic/trading role in a client, agency, media partner or ad tech environment.
- Run successful programmatic campaigns across a range of platforms and formats.
- Understand how programmatic fits into the wider marketing ecosystem.
- Experience across a range of programmatic formats.
- Demonstrable understanding of major advertising technologies & platforms.
- Experience of working within DSPs.
- Excellent attention to detail.
- Strong communication skills.
- Take a ‘test and learn’ approach and love agile ways of working.
- Ability to use data to tell a story about performance and understand customer engagement.
Responsibilities
- Support the planning, buying and technical ad set up of cross-channel programmatic and YouTube campaigns.
- Be responsible for the media planning, creative feedback, setup, optimisation and reporting of campaigns, including tagging and creative uploads within DSP.
- Take the lead on curating inventory lists and building relationships with SSPs and publishers.
- Work with agencies, media providers and tech contacts to support media planning for product launches and promotions.
- Support the end to end campaign process with ownership of: setting up, optimising, troubleshooting, analysing and reporting of programmatic campaign performance.
- Perform QA checks to ensure proper ad delivery and tracking, identifying and resolving discrepancies.
- Provide technical support to internal teams and external partners.
- For owned campaigns, generate UTMs, landing pages and work with stakeholders to implement any required tracking.
- Stay up to date with industry trends and technologies to ensure best practices are followed in trafficking and ad operations.
- Ensure all creative assets are in-line with best practice and comply with Financial Regulation requirements.
- Work closely with Data teams to understand opportunities for programmatic testing.
- Work closely with Brand team and agency to produce recommendations for in-house programmatic activity.
- Maintain and build relationships with 3rd party tech providers and understand where there is value for Monzo.
- Take the lead on inventory curation and assessing SSP and publisher direct relationships.
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